{"id":2279,"date":"2012-05-16T11:44:17","date_gmt":"2012-05-16T09:44:17","guid":{"rendered":"https:\/\/blog.procamera-app.com\/?p=2279"},"modified":"2023-03-10T13:55:53","modified_gmt":"2023-03-10T12:55:53","slug":"facebook-acquires-lightbox-team-to-solidify-mobile-photo-sharing-strategy","status":"publish","type":"post","link":"https:\/\/procamera-app.com\/en\/blog\/facebook-acquires-lightbox-team-to-solidify-mobile-photo-sharing-strategy\/","title":{"rendered":"Facebook acquires Lightbox team to solidify ‘mobile’ photo sharing strategy"},"content":{"rendered":"

\"\"<\/a>Continuing their recent photo-sharing binge, Facebook today revealed that they have ‘assimilated’ the management team of Lightbox<\/a>. The London-based photo-sharing site and camera app\u00a0Lightbox, targets Android devices and HTML 5, while Facebook’s newest toy, Instagram, is primarily aimed at iOS (iPhones\/iPads) and only recently launched an Android version. It is likely that Facebook will ask the Lightbox team to continue along their Android development path.<\/p>\n

\"\"<\/a>Facebook’s recent move to acquire Instagram (now delayed pending FTC review<\/a>) will help bolster the social media site’s mobile offerings. ‘Mobile’<\/span> is a crucial part of FB’s strategy as more and more users are accessing the Internet through their iPhones, iPads and other smartphones and tablet devices. Facebook’s management team, with a gentle nudge from their investment bankers (FB will have an initial public offering [IPO] of stock – on Thurs. May 17), are most likely on a mission to increase mobile ad revenues, and to make FB mobile more “sticky” (i.e. find more reasons for users to regularly use FB via their mobile devices).\"\"<\/a><\/p>\n

Wildly popular photo-sharing apps\/sites are primarily aimed at smartphone users and buying up the most strategic sites\/apps is one way for Facebook to shore up a potentially weak link — ‘mobile.’ \u00a0Will there soon be even more photo-sharing\/app\/site acquisitions for Facebook or other social media platforms?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Continuing their recent photo-sharing binge, Facebook today revealed that they have ‘assimilated’ the management team of Lightbox. The London-based photo-sharing site and camera app Lightbox, targets Android devices and HTML 5, while Facebook’s newest toy, Instagram, is primarily aimed at iOS (iPhones\/iPads) and only recently launched an Android version. It is likely that Facebook will ask the Lightbox team to continue along their Android development path.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[665,477,609,212],"class_list":["post-2279","post","type-post","status-publish","format-standard","hentry","category-whats-new","tag-android","tag-apple","tag-facebook","tag-lightbox","category-5","description-off"],"yoast_head":"\nFacebook acquires Lightbox team to solidify 'mobile' photo sharing strategy - ProCamera + HDR - Turn your iPhone into a powerful digital camera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/procamera-app.com\/en\/blog\/facebook-acquires-lightbox-team-to-solidify-mobile-photo-sharing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook acquires Lightbox team to solidify 'mobile' photo sharing strategy - ProCamera + HDR - Turn your iPhone into a powerful digital camera\" \/>\n<meta property=\"og:description\" content=\"Continuing their recent photo-sharing binge, Facebook today revealed that they have 'assimilated' the management team of Lightbox. 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